When customers love a particular car model, what else is a carmaker to do but keep building it, and building it, and building it? The formula worked well on the low end with the original Volkswagen Beetle. At the zenith of automotive luxury, meanwhile, Rolls-Royce perfected the tactic with the original Corniche.
Introduced in 1907, the Silver Ghost was Rolls-Royce’s first large-scale production automobile. Mechanically advanced, well-built, and well-marketed, it remained in production largely unchanged for almost twenty years. With over 8,000 chassis produced, this noble 6-cylinder put the budding luxury marque on the map and cemented their reputation for quality.
Many auto aficionados no doubt resonate with the idea of a thread running through a carmaker’s timeline and model history, one that then defines the marque’s heritage. Marketing departments sometimes overplay heritage, of course. The best messengers for heritage should be cars that deftly blend a sense of history with their modernity. Call it retro done right.