The new Rolls-Royce battery-powered “Spectre,” arriving in late 2023, provides a “magic carpet ride” of luxury. In fact, the Spectre’s suspension uses an array of cameras and sensors to “read” the road surface ahead and preemptively adjust the ride on the go. Pricing is expected to be over $400,000, and orders are already coming in.
Many auto aficionados no doubt resonate with the idea of a thread running through a carmaker’s timeline and model history, one that then defines the marque’s heritage. Marketing departments sometimes overplay heritage, of course. The best messengers for heritage should be cars that deftly blend a sense of history with their modernity. Call it retro done right.
