When customers love a particular car model, what else is a carmaker to do but keep building it, and building it, and building it? The formula worked well on the low end with the original Volkswagen Beetle. At the zenith of automotive luxury, meanwhile, Rolls-Royce perfected the tactic with the original Corniche.
La Jolla is Spanish for “The Jewel,” an apt name for some of the most breathtaking beaches in California and a similarly stand out Concours d’Elegance. A world-class event, this concours offers over 300 pristine and historically valuable vehicles judged by a panel of experts, many of whom have judged at Pebble Beach in the past.
This is the perfect weekend to take advantage of the meek March temperatures and brush up on all things automotive. While there’s a lull in major car events as many are still sleeping off Amelia or gearing up for the New York Auto Show, there are still local opportunities to get that weekly injection of petrol.