With the introduction the Urus, Lamborghini joins fellow Italian marques Maserati and Alfa Romeo in offering a high-performance SUV. No surprise there; Lamborghini showed the Urus concept more than five years ago. Bentley entered the fray last year, and Ferrari and Rolls-Royce will be next with utility vehicles.
Rolls-Royce has been using the Phantom name since 1925, although not continuously. The name was in later years reserved for the factory limos, until the first new Rolls created under the BMW umbrella arrived in 2003 and took on the name. That car went through a Series 2 update, but again, we are now calling that car the Phantom VII.